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Design Matters in our Visual Culture
FIRST IMPRESSIONS. First impressions often leave lasting impressions. Impressions also result in people's perceptions. There goes that age-old debate -- "Perception versus Reality." I say that perception is someone's impression of reality. And sometimes... no matter what is reality, you just can't change people's perception of a situation or thing. Let's define these words...(im·pres·sion) noun: a characteristic, trait, or feature resulting from some influence; the act of impressing. (per·cep·tion) noun: a result of observation. To make a long story short, "Yes, design does matter!" ? When you meet someone you hope to date, don't you want to make a good first impression? You want to be in nice clothes, have your hair just right and be in the right place at the right time. ? When you shop for books at the bookstore, doesn't the nicely designed books attract your attention... let's be honest, we do sometimes judge a book by it's cover then read on for content? ? When you meet people, don't you give them a firm handshake? Why do you do this? Because you want them to know you are confident. ? When you attend networking events and you hand people your business card, you don't want to say, "These are just my temporary business cards." I've heard this many times at networking events. You lose credibility and your ego and confidence gets deflated doesn't it?! Your website can ruin or build your credibility. Which would you prefer? People can judge how professional and/or serious you are about your business when they start looking at your website (or any other marketing materials they get their hands on). Online (on the Internet) you have only a few seconds to impress your visitors before they make a conscious decision to click away or click for more information. So help them make it easy to click for more information. You should put the same effort and attention in your marketing materials (business cards, letterheads, postcards, direct mail, voice mail greeting, etc.) as you do for growing your business. So if you decide to (re)build a website, remember that impressions online should compliment what you'd like your potential and current customers to remember you by... as if you had met face-to-face. To illustrate the before & after on how Design Matters, download the full article. -------------------------------------------------------------
MORE RESOURCES:  Yahoo! News Search Results for website design Yahoo! News Search Results for website design • Anttix Brings New Approach to Website Design Plainfield, South Suburbs Client... In a time when so many website design companies attack projects with an impersonal cookie-cutter methodology, or an overextended blitz, Anttix brings a refreshing approach to web design in Plainfield and the greater Chicago area. Using a seven step process, the client's unique vision is fused with the appropriate layout, color schemes, and graphics to create appeal and impact. Any website that ... • Miles Design and RATIO Architects Win National Website Award Indianapolis - Miles Design and RATIO Architects announced today that www.RATIOarchitects.com took home first place honors in the Society for Marketing Professional Services (SMPS) Marketing Communications Awards website category. • Wave Design works on Child Accident Prevention Trust website The Child Accident Prevention Trust has appointed Wave Design to revamp its website. • Zoara Unveils New Design and Features for Diamond and Jewelry Website Zoara, the premier website for diamonds and jewelry, has launched their new and improved website, www.zoara.com. Complete with new products such as diamond rings as well as news and information, Zoara's new site also offers consumers a unique shopping experience. • Privacy Data Systems Announces New Website Design CHARLOTTE, NC--(Marketwire - July 28, 2010) - Privacy Data Systems (PDS), developer of patent-pending privacy software , officially launches its website design, www.PrivacyDataSystems.com , with a dynamic, new look. PDS' former website, www.SenditCertified.com , has been merged with www.PrivacyDataSystems.com to ... |
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