 Home | Site Map |
|
|||
|
|
 |
How To Create A Homepage That Works
Want to know what the worst thing to say on a homepage is? "Welcome to our homepage." And yet, time after time, we all come across such homepages on the Internet. The reason that this is such a poor opening gambit is the fact that the visitor already knows he / she is looking at your homepage, what's the point in teaching them to suck eggs? Your website's homepage needs to contain much more important messages than a simple welcome statement or brief history to your company. Why has someone landed on your website in the first place? What problem are they looking to solve? What type of information do they seek? If your homepage doesn't convey that your website has the answers to these questions in the visitors' minds then it's game over - they will leave, never to return. 3 Seconds To Make The Right Impression So how you can retain visitors and grab them as soon as they view the homepage of your website? Well, try condensing the key selling points of your business. Why are you different? Why should they do business with you as opposed to anyone else? A lot of businesses also lose sight of the fact that their homepage should not only convey what the business is about but also what the website is about. What can visitors do on the website? What types of information can they find here? What are the best things about the website? If you don't convey all these vital messages quickly via the homepage people will not stick around trying to find the answers themselves deeper within the site. Put Yourself In The Shoes Of Your Customer As with many marketing approaches the key here is to take a step back and imagine yourself as a customer viewing the homepage for the first time. What would you want to see? Perhaps client comments to instil a sense of trust. Or maybe press clippings that illustrate the profile and respectability of the company? Whatever you decide to place on the homepage keep it snappy. Less is more. It's a cliché but it holds 100% true as far as your website's homepage is concerned. Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
MORE RESOURCES:  website design - Yahoo! News Search Results website design - Yahoo! News Search Results • Medical Website Design and Medical Marketing Powerhouse, Aurora Information T... COLD SPRING, N.Y., Feb. 7, 2012 /PRNewswire/ -- Building on its solid foundation in medical website design and medical marketing , Aurora Information Technology, Inc. (Aurora IT) receives accolades from ... • Fort Lauderdale Website Design Company, A Work Of Art, Inc., Gives Tips for B... A Work Of Art, Inc., a Fort Lauderdale website design and marketing company, provide tips why business owners need to hire a web design company who can provide them with the services needed to make their website effective in today's competitive environment and the costs associated with web design.Fort Lauderdale, FL (PRWEB) February 07, 2012 The decision of hiring of a website design company ... • How Pinterest Is Changing Website Design Forever Even if you haven't ever visited popular visual bookmarking site Pinterest, you might recognize its design elements -- which have been popping up everywhere since the startup burst onto the mainstream scene in 2011. • Elliottsweb, a Chicago Website Design Company, Welcomes Its Newest Internet M... CHICAGO, IL-- - Elliottsweb, a Chicago website design company, would like to kindly welcome its newest website design and search engine optimization clients:Kurt Hermanni is an experienced Miami immigration ... • IV Interactive Wins IMA ?Best in Class? Award for Website Design of Fertility... Award Recognizes Creativity and Leadership in Healthcare MarketingNew York, NY (PRWEB) February 07, 2012 IV Interactive received the ?Best in Class? award for the design and implementation of FertilitySolutionsNE.com from Interactive Media Awards (IMA). An internationally renowned competition, IMA evaluates websites for design, content, functionality, standards compliance and usability. Winners ... |
|
|
|
RELATED ARTICLES
Got Web Traffic but Still Low Sales? Ten Ways to Selling Success - Part 2 Part one of this article is available at www.bookcoaching. Designing Your Web Site For ALL Browsers Let's face it. Building a web site that browses consistently on multiple platforms and multiple browsers is not always as easy as we would like. Low Cost Web Design In Birmingham There are many companies who build websites, all of which who want your business. This puts you in a very strong position when trying to obtain a good deal, a professional looking website at a low affordable price. Bad Design Characteristics For A Website Making a poorly designed website is one of the easiest things you can do as a webmaster! You barely need to try! If you want to run a successful high traffic website there are many different elements of design that you need to implement, and ones you need to avoid.This article will describe some of the major design flaws in many new websites. One-Product Sales Sites: Avoid These Top Blunders One product, one long web page: this kind of web site is sometimes called a sales letter site or mini-site, and it focuses on one and only one goal, as many sales of that one product as possible. With a one-product sales site, no distractions, no subsidiary goals, such as newsletter signups, are allowed to interfere with that goal. Free Website Design Tips In this article I will give a few tips of where to find a low cost web design company and also about the best ways of producing a quality website.How many people or companies are advertising their services for website design?The answer is a great deal. Website Advertising: 10 Dynamic Tactics To Super-Charge Your Sales Here are 10 dynamic website advertising tactics to super-charge your sales, starting now:1. Test different web site color themes to see which combination will sell your product better. Top Ten Ways to Increase Web Sales - Part 2 You have only 10 seconds to impress your potential buyer. Your Web site visitors don't care about you. Recipe For A Good Looking Web Site We've all surfed the web and seen some awful web sites. Sites that never completely loaded. How to Convince Your Visitors to Return Often One visit does not make a sale. Be sure to make your Web site attractive to your visitors so that they want to come back. Why Content is King of Website Design If there's one thing that most web site developers can agree on, it's this: content is king.That's not, of course, to say that good design doesn't matter. When Your Graphic Designer Costs You Money So how do you know when your graphic designer costs you financially and emotionally?When a file is not prepared correctly? When you go to press and have your media material produced in prints, and find out that the file was built incorrectly, then that's the time when your graphic designer will cost you money.Many pre-press operators have complained about having to correct graphic designers work. Web Design for Ecommerce Your website is your tool for showing the online community an image of your Drop Ship retail business. Whether or not your business succeeds depends heavily on your website. Creating the Perfect Website - A beginners Guide Are you looking to create the perfect website? A complete novice when it comes to HTML, CGI, FTP and all the other associated pieces that make up the website puzzle, then this article is definitely for you.By following the 5 guidelines listed below you are guaranteed to create the perfect website. Your Website Visitors - Will They Stay? I'm sure you've all heard the saying 'Build it and they will come'. Although that may have been true a few years ago, now we must work, and work hard, to get visitors to our websites. Why Use a Web Design Template? What is a Website Template?Many smart and savvy businesses are choosing to use a website template, and avoiding employing a professional designer. Why? Well, there are clear benefits: saving on cost, saving on time, and ensuring quality. Design Your Site For Your Customers The most important person that you need to please when you design your site is your potential customer. I can not stress that enough. 10 Nifty Ways to Prolong Your Visitors at Your Website Increasing the length of time a visitor is on your website will dramatically improve your conversion to sales. Use these ten points to check you are prolonging to stay of your visitors. Custom Website Design - 7 Steps to a More Professional Website If you are trying to sell a product or service on your website, then it is important to make your site as professional as possible. You might think designing that your own website to look like a professional did so is a rather difficult proposition, however there are many tools online that will help you achieve professional looking design. Marketing Basics for the Webmaster What is the relationship between Marketing and Web designing? How can a better understanding of Marketing help the web designer manage his business more profitably?What is marketing?The American Marketing Association defines Marketing as "the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals". On the other hand, The Chartered Institute of Marketing, UK defines Marketing as "the Management process responsible for identifying, anticipating and satisfying customers' requirements profitably".
|
|
|