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Winning Websites
Customers will form an opinion of your business as soon as they look at your website. Therefore the same basic rules apply that you use in the production of your brochure and your business card - It needs to grab attention, be easy to read, have a benefit statement, be friendly and make a statement about your business. More and more potential customers will look at your website to find out more about your product or service or even to place an order. Here are some further points: #1 Keep it updated - all information, prices and technical details needs to be kept right up to date #2 Easy to understand - just like your brochure, your customers need to find what they're looking for quickly and easily #3 Not cluttered - some websites try to convey too much information and people just "click off" Remember the KISS principle - Keep It Simple Stupid. #4 Don't get too clever - no fancy fonts and flashing lights. People are fed up with sites that try to be too clever. They're designed by people who want to show how clever they are and who aren't really thinking about the customer #5 Fast loading - photographs and graphics can slow down loading, so be aware. If customers can't get to what they're looking for quickly enough, then they'll "click off" #6 Friendly - your website just like all your other marketing materials need to suggest to the customer that you are a warm and friendly organisation to deal with #7 Call to action - every page of your website needs to tell the customer what to do next - order something - phone for more information - sign up for your newsletter Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to - get customers to come to you . Click here now http://www.howtogetmoresales.com
MORE RESOURCES:  Yahoo! News Search Results for website design Yahoo! News Search Results for website design • Website a waste (Re: City pays $128,000 for new website design) Wow -- $128,000 for this amateur website? Another colossal waste of my property tax dollar. Ranks right up there with the addition to the arena that I'll never use and the new bridge built so Bulls fans can get to Wendy's quicker after the game.[...] • Design Build Construction Company The Korte Co. Architects New Website and On... ST. LOUIS, MO--(Marketwire - 09/02/10) - The Korte Co. has launched its Drupal-based website at http://www.korteco.com . The updates to the site reflect the "build smart" mantra of the St. Louis based, Design-Build Construction Company. By enhancing the design and usability, The Korte Co. deliver a rich portfolio of design build projects in a multitude of industries ... • Website Testing Manager, Website Conversion Manager - A/B Testing- IT Website Testing Manager, Website Conversion Manager - A/B Testing - Notting Hill, London Website Testing Manager, Website Conversion Manager - A/B & Multivariate Notting Hill, London Up to £40,000 + Bonus + Equity Founded by a team of 4 ex Googlers, we are a London based technology solutions and advisory company that improves the efficiency of online businesses and web-based properties. • City unveils new website design The city has a new look for its website located at www.cityofmadisonsd.com that includes noticeable changes in its design and, hopefully, easier online navigation for its users. • New Website Design For The Work Connection Business Staffing Agency's New Website Serves Both Job Seekers and Employers |
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