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Imitation, The Smartest Form Of Flattery
Unless you are an inventor, most likely you are selling a product or service that is being offered by someone else, somewhere, at some time. The first person to start your type of business would have gone through a lot of trial and error. Thank that person, as now you can not only profit by not repeating the same mistakes, but by learning what they do to get business. The best way to do this is to practice what any businessperson knows: know your competition. The most beneficial thing you can do is to study what they are doing to attract customers. Go online, do a search, pull up the web sites of your competition, and start taking notes. Here are some things to look for.
With your notes, you can begin to set up the key points that you feel your target audience needs to know about your product or service, and why it will benefit them to do business with you. Look at these different web sites and read the headline.
If you find one you like, there is nothing wrong with re-wording it to fit your business. Remember that we are talking about imitation, not plagiarism. It has been said that there is nothing new under the sun. While this may be the case, at least give what your company is offering a unique slant, and make an effort to provide it in a more informative and interesting format than what your competition is doing. ====Side Bar==== This "unique slant", often called the "Unique Selling Proposition (USP)", opens the door for effective competition among businesses selling a simular product -- even the same product. Rosser Reeves was the first to coin the phrase Unique Selling Proposition in his book "Reality of Advertising", published in 1961. Here's Reeves' 3 part diffintion of USP: ====Side Bar==== Try to look at your competition with fresh eyes. Treat what they have to say as if it is the first time you have seen this information, because that may be the case for your target audience. Make a list of the questions that come to mind, or points that you feel you would want more information on, if you were in the shoes of your audience. Even what your competition does wrong with the information they do or do not provide can be instructive. It serves to get you to think of all the things that you can do to sell the service better. You are building the structure of your business on what someone else has done before you, but improving the end product by going the extra distance in covering the whole story in a clear manner. Now that is smart business. About The Author David Geer's Success 4U Marketing helps small business owners discover how to market any product or service online - quickly ... easily ... profitably ... successfully. http://www.cashflowseller.com/
MORE RESOURCES:  website design - Yahoo! News Search Results website design - Yahoo! News Search Results • Elliottsweb, a Chicago Website Design Company, Welcomes Its Newest Internet M... CHICAGO, IL-- - Elliottsweb, a Chicago website design company, would like to kindly welcome its newest website design and search engine optimization clients:Kurt Hermanni is an experienced Miami immigration ... • Business can help increase online traffic, donations When Andrew Brasher built a website for his church years ago, he didn't know that his passion for good design and hard work would pay off with a website design business. Brasher owns INKMD. • GiftCards.com Releases New Site Design PITTSBURGH, Feb. 3, 2012 /PRNewswire/ -- GiftCards.com is excited to announce the release of their new website re-design at www.giftcards.com . The new layout is designed to provide easier access to all ... • Roadside Multimedia Announces the Launch of FastTrak Dental Website Design Roadside Multimedia is thrilled to introduce FastTrak, a new dental website design option for those who may not be in the market for a fully custom website. These websites will fit the style and budget of many dental practices while still providing the strong online presence needed to promote any business.(PRWEB) January 31, 2012 FastTrak is an exciting new website design option from Roadside ... • Page 1 Solutions Promotes Three Employees within their Website Design and Dev... Page 1 Solutions recently promoted three of their employees to new positions within their design and development department.Golden, Colorado (PRWEB) January 31, 2012 Page 1 Solutions is happy announce the promotion of three of their employees within the company. Tim Hankinson was just promoted to a Website Developer position, Stacey Ball has been promoted to Senior Front End Developer, and ... |
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