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Does Your Homepage Work?
All websites have a homepage. It is the most important page of your site. It acts as the main gateway to the entire site. Most of your prospective customers will enter through it. Its vital to get it right. You dont want them to just turn around and go away again. Take a moment to clear your mind. Now go and look at your homepage and take a minute to evaluate it. Does it work for your prospective customers? Most will arrive at your homepage and quickly scan through the content. If they are interested in what they read and see they'll typically decide to click on a link that takes them to another page where they'll find more information. As they make that decision they'll be asking things like: What do they do?
Alternatively, if the homepage hasnt interested them immediately then they'll leave just as quickly as they arrived, unlikely to return. Your homepage is the gateway to your website and plays a critical part in the prospects visit. First impressions count. The success of your site depends on your homepage. Now, before we look at what a homepage should be, lets look at what it shouldnt be. It should not be a false homepage requiring you to click a link to get to the real homepage. It shouldnt be a page that fails to direct the prospect to further action. It shouldnt contain any content that doesnt serve an immediate and clear purpose. It should never read like a dull brochure, that does nothing to motivate prospects to seek more information or buy immediately. What a homepage should be. It should have a clear message. It should be a dynamic page that instantly conveys a sense of what you do, how you do it, who you are, how you do business, etc. It should start to describe the direct benefits that prospective customers get by buying your product or service. It should create prospect interest and make them eager to find out more. It should provide direction and clearly marked links to get them there. It should focus entirely on serving the needs of your prospective customers and removing their anxieties. The purpose of your website is to sell your products and services to your prospects. To be effective your homepage must meet the needs of your prospects exactly and provide answers to their questions. To do this you must know what your prospects want and how they want it. If you dont already know, find out. Ask them! Also, spend some time looking at other homepages learning what works and what doesnt. Are there features and styles that you could adopt on your site? Once you have these answers design your entire homepage around them. Spend some time getting it right and both you and your prospects will benefit. Dont settle for second best unless you want your website to fail as a result of being ineffective. When you've done it. Take a moment to clear your mind. Now go and look at your homepage once again and take a minute to re-evaluate it. Does it work for your prospective customers now? Good luck! About The Author Peter Simmons is editor of the DYNAMIQ EZINE. GET MAXIMUM RESULTS FROM YOUR WEBSITE! Increase your traffic, prospect conversions, sales, profits, referrals and more... START GETTING RESULTS RIGHT NOW with your $129 WEBSITE EVALUATION ABSOLUTELY FREE at http://www.dynamiq.co.uk/ezine or email me anytime at mailto:peter@dynamiq.co.uk
MORE RESOURCES:  website design - Yahoo! News Search Results website design - Yahoo! News Search Results • Elliottsweb, a Chicago Website Design Company, Welcomes Its Newest Internet M... CHICAGO, IL-- - Elliottsweb, a Chicago website design company, would like to kindly welcome its newest website design and search engine optimization clients:Kurt Hermanni is an experienced Miami immigration ... • Business can help increase online traffic, donations When Andrew Brasher built a website for his church years ago, he didn't know that his passion for good design and hard work would pay off with a website design business. Brasher owns INKMD. • GiftCards.com Releases New Site Design PITTSBURGH, Feb. 3, 2012 /PRNewswire/ -- GiftCards.com is excited to announce the release of their new website re-design at www.giftcards.com . The new layout is designed to provide easier access to all ... • Roadside Multimedia Announces the Launch of FastTrak Dental Website Design Roadside Multimedia is thrilled to introduce FastTrak, a new dental website design option for those who may not be in the market for a fully custom website. These websites will fit the style and budget of many dental practices while still providing the strong online presence needed to promote any business.(PRWEB) January 31, 2012 FastTrak is an exciting new website design option from Roadside ... • Page 1 Solutions Promotes Three Employees within their Website Design and Dev... Page 1 Solutions recently promoted three of their employees to new positions within their design and development department.Golden, Colorado (PRWEB) January 31, 2012 Page 1 Solutions is happy announce the promotion of three of their employees within the company. Tim Hankinson was just promoted to a Website Developer position, Stacey Ball has been promoted to Senior Front End Developer, and ... |
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