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The Top 8 Website Sins Part Two
Sin #5 Poor Spelling And Grammar We all make mistakes when we write things down or type things out. Nobody is 100% perfect but a huge number of website owners completely ignore the basics of spelling and grammar. If you're selling a product or service online and your website is littered with spelling and grammar mistakes you're losing sales. Plain and simple. You don't need a masters degree in English but poor spelling puts people off. From a visitors point of view if you couldn't be bothered spellchecking your website then how good can your product really be? Here's 4 tips for proofreading your website. 1. Use a spellchecker. Every word processor has one. If you don't have a spellcheker then get one. 2. Proofread anything you write from bottom to top. You'll spot more mistakes that way. 3. Print out important documents and edit them with a pen. Again read from bottom to top when doing so. 4. When you've written an important article put it away for 24 hours. Proofreading it the next day gives you a fresh perspective on your own writing and I guarantee that you'll make improvements on your original text. Sin #6 Flashing And Spinning Graphic Elements Banners or logos that flash, spin, fade in and out or perform any other gimmick are a major No No. Don't use them. Flashing banners and logos say "Look look mom it's my first website! Cool, huh?" It screamsl unprofessional at anybody looking at your site. Any website with this type of graphic element turns visitors off. A website logo or banner should be a static graphic or text element on the page. Online marketing surveys consistently report that animated icons and graphics on a website do not convey professionalism to visitors. Sin #7 Hit counters Only used by amateurs. Take them off your website. Please. Any decent webhost can provide you with traffic stats which will provide much more accurate information than a hit counter ever could. Having a hit counter on your website was a good idea 8 years ago. The online world has moved on. You should too. Sin #8 Use Their Own Language The reading ability of the average website surfer is in or around highschool level. If you're the next Shakespeare that's fine just don't force your visitors to read through mountains of prose that confuses them. Speak to your visitors as you'd expect they speak to each other. Your website content needs to follow the model of TV adverts. Short and snappy. Use catchy writing. Write to be remembered. Write to entertain. Put yourself in the shoes of the surfer. What type of language and slang would they expect to find on your site. Then simply use their own language. There's an old rule of sales: "If I could see through John Smiths eyes I could sell John Smith what John Smith buys". Design your website for your visitors and not for you. This article was provided courtesy of Affiliate Advocate.com where you'll find tons of information on online affiliate marketing
MORE RESOURCES:  website design - Yahoo! News Search Results website design - Yahoo! News Search Results • Medical Website Design and Medical Marketing Powerhouse, Aurora Information T... COLD SPRING, N.Y., Feb. 7, 2012 /PRNewswire/ -- Building on its solid foundation in medical website design and medical marketing , Aurora Information Technology, Inc. (Aurora IT) receives accolades from ... • Fort Lauderdale Website Design Company, A Work Of Art, Inc., Gives Tips for B... A Work Of Art, Inc., a Fort Lauderdale website design and marketing company, provide tips why business owners need to hire a web design company who can provide them with the services needed to make their website effective in today's competitive environment and the costs associated with web design.Fort Lauderdale, FL (PRWEB) February 07, 2012 The decision of hiring of a website design company ... • How Pinterest Is Changing Website Design Forever Even if you haven't ever visited popular visual bookmarking site Pinterest, you might recognize its design elements -- which have been popping up everywhere since the startup burst onto the mainstream scene in 2011. • Elliottsweb, a Chicago Website Design Company, Welcomes Its Newest Internet M... CHICAGO, IL-- - Elliottsweb, a Chicago website design company, would like to kindly welcome its newest website design and search engine optimization clients:Kurt Hermanni is an experienced Miami immigration ... • IV Interactive Wins IMA ?Best in Class? Award for Website Design of Fertility... Award Recognizes Creativity and Leadership in Healthcare MarketingNew York, NY (PRWEB) February 07, 2012 IV Interactive received the ?Best in Class? award for the design and implementation of FertilitySolutionsNE.com from Interactive Media Awards (IMA). An internationally renowned competition, IMA evaluates websites for design, content, functionality, standards compliance and usability. Winners ... |
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