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Revising Your Site - What Happened To My Search Engine Placement?
As of September, Smartads went through what so many have done before. I changed the entire site. I knew what it meant. It means that your search engine placements your probably so proud of are probably going to be lost in the process. Sad but true. See, search engines are getting smarter, not only are they getting smarter but they do what you do. When you change a design, typically you change it for a couple of reasons. Whatever it may be, you're changing something. Now it won't happen right away but eventually, if your site already has a good search engine ranking, then search engines will find out what you've done. But "se's" aren't human? That's correct but they were built by humans. Most se programmers realize that eventually something changes and since they want their search engine to be the best, they try to recognize your changes right away but there's only one problem. What do they do with the listings you have right now? Well, let's say for instance you are attempting to change everything for the better. Now let's also say that you HAD a page title called "good rank". Search engine's previously know and still think that your page is all about "good rank". Moving along, your new page information is about "Getting a better rank". Your old placements are now wrong in the eye's of search engines. They now realize that something has changed. So what are they going to do? Dump your old listings and start over! Ouch is right. So why would you ever want to change your site if that's the case? Well here's some food for thought: Yes, you may loose your existing rankings but your roots are growing. Your new pages are growing bigger and better than before, it just takes a small transitional period to take effect. For instance, within Google, Smartads had over 580 pages found when looking at all the links to smartads. Since we changed the whole site, there was a 2 day period were none of them were listed anymore. Normally, I would of gotten scared right away if I didn't know that my site had changed. Not 4 days later, not only were my pages back but the old rotten pages that weren't being used anymore got dumped and the many new pages got listed. All in all around 680 pages now. That was a jump of around 100 pages were added. Cause and effect. Here's another example for you. Most of us know about link popularity within Google. You've put all your effort into promoting your main page. Within all of the links that you've had placed on other sites, you gave your link title "Great Ranking Services". Once google saw your link, it started looking to see whether your information on your site is relevant to "Great Ranking Services" and awarded you appropriately. Moving along a little, you've not only changed your site but you've also changed your link title to better fit the new content on your main page. The new link you now add on other sites reads something like this; "Boost Your Search Engine Rankings". Before you changed your site, you got a GREAT rank for "Great Ranking Services" when people searched online. Here's the catch. Now that your promoting a new site, a new page, new content within your page, the old content relavance goes straight down the drain. Search engines have recognized that everything has changed and are not paying any attention to your old links anymore. Yes, they still help your link popularity, but they don't help your content relevance. See, search engines are consistently trying to improve their content relevance. That's what people want. If they search "gidgets & widgets", they expect to get the best results for "gidgets & widgets". In Conclusion: If you plan on changing your site, be prepared to suffer for a small amount of time. Prepare yourself for the worst because the best is yet to arise and prevail. I understand that we all want better search engine rankings and just be ready to do what ever it takes, even if it means loosing your old se placements for some newer, fresher ones. I hope you enjoyed my article, for more of my articles, simply follow the link below! Best of luck to you! About The Author Martin Lemieux Affordable Web Design & Web Site Marketing ASES - Affordable Search Engine Ranking Services Canadian Toy Shows and Toy Collections For Sale You may re-print this article in it's entirety!
MORE RESOURCES:  Yahoo! News Search Results for website design Yahoo! News Search Results for website design • Website sells Shariah-approved sex aids to Muslims The El Asira home page is a discreet design with two simple links for men and women. The only clue to its content are the small blue and pink hearts at the top of the page. • Website Provides New Access to Denville?s North Jersey Design Center for Impl... Cosmetic Dentists Daniel Orellana, DDS and William Johnson, DDS have provided North Jersey residents new access to their state of the art offices with the launch of their new website designed by Roadside Multimedia. • Avery Graphics Design 66 Challenge Contest Winners Announced Painesville, OH Three designs have crossed the finish line and are in the winners circle of the Avery Graphics Design 66 Challenge. Salute the Soldiers by Daniel Wayne Logue was selected as the winning design, chosen by NASCAR Nationwide Series driver Steve Wallace, the Rusty Wallace Racing team and sponsor 5-Hour Energy. More than 120 entries from across the United States and Canada were ... • Tampa Web Development Firm Bayshore Solutions Launches the Flatwoods Consulti... Bayshore Solutions is proud to announce the launch of the Flatwoods Consulting Group Inc. (Flatwoods) website. The Tampa Web design for the ecology and environmental consulting firm website is based on natural photo images and colors portraying a modern look and consistent branding message. • Website a waste (Re: City pays $128,000 for new website design) Wow -- $128,000 for this amateur website? Another colossal waste of my property tax dollar. Ranks right up there with the addition to the arena that I'll never use and the new bridge built so Bulls fans can get to Wendy's quicker after the game.[...] |
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