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Website Design: Color Me Blue
Chris, a new consulting client, asked me to help him increase sales on his affiliate marketing site. As he was describing his site and the problem, I thought, "This is going to be a quick fix." How wrong I was! His site was excellent. Other than a few minor points, it followed all my basic rules for a successful affiliate marketing site. The site was focused around a single theme in a profitable niche, with an excellent selection of high-priced, high-commission products. Chris had gone the extra mile to have his site professionally designed, and it was simple, elegant and user-friendly, employing consistent navigation and a nifty database-driven search results system. He was working directly with his merchant partners to create ad copy that offered his visitors the best possible deals. And he was advertising in the pay-per-click search engines to drive tons of targeted traffic, and using hundreds of keyword listings with brilliantly worded titles and descriptions. So, why on earth were his sales so low? I knew I was picking at straws, but during our first session, I made a host of recommendations for improvement, which included: - a domain name change Chris implemented all my suggestions as well as a few of his own. After giving the new version a few weeks to prove itself, we scheduled our second teleconsulting session. I was anxious to hear how well the site was now performing. You can appreciate my dismay when Chris told me that his sales had actually dropped! Aargh! I reviewed his site again, and it suddenly struck me... he should try blue links! Why? Because web design convention suggests that links should be blue, visited links purple and active links red. Although nothing written in stone about link color, I believe that those conventional colors should used whenever they compliment site design. I'd changed my own site links, Sage-Hearts.com, from maroon to blue sometime before and noticed a nice conversion rate increase. Sure enough, that WAS the answer to Chris' site problems... His conversions increased 1100% almost overnight JUST by changing his link color to blue. In addition to being underlined, people expect links to be blue, and in some cases visitors may have problems with sites that don't conform to their expectations. With the average site visit lasting only about 8 seconds, we don't have time to waste confusing our visitors with basic site navigation. Use blue links if possible to keep your navigation instantly recognizable, unambiguous and consistent. © Copyright Rosalind Gardner, All Rights Reserved. Article by Rosalind Gardner, author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn how you too can suceed in Internet and affiliate marketing, go to: http://NetProfitsToday.com
MORE RESOURCES:  website design - Yahoo! News Search Results website design - Yahoo! News Search Results • Medical Website Design and Medical Marketing Powerhouse, Aurora Information T... COLD SPRING, N.Y., Feb. 7, 2012 /PRNewswire/ -- Building on its solid foundation in medical website design and medical marketing , Aurora Information Technology, Inc. (Aurora IT) receives accolades from ... • Fort Lauderdale Website Design Company, A Work Of Art, Inc., Gives Tips for B... A Work Of Art, Inc., a Fort Lauderdale website design and marketing company, provide tips why business owners need to hire a web design company who can provide them with the services needed to make their website effective in today's competitive environment and the costs associated with web design.Fort Lauderdale, FL (PRWEB) February 07, 2012 The decision of hiring of a website design company ... • How Pinterest Is Changing Website Design Forever Even if you haven't ever visited popular visual bookmarking site Pinterest, you might recognize its design elements -- which have been popping up everywhere since the startup burst onto the mainstream scene in 2011. • Elliottsweb, a Chicago Website Design Company, Welcomes Its Newest Internet M... CHICAGO, IL-- - Elliottsweb, a Chicago website design company, would like to kindly welcome its newest website design and search engine optimization clients:Kurt Hermanni is an experienced Miami immigration ... • IV Interactive Wins IMA ?Best in Class? Award for Website Design of Fertility... Award Recognizes Creativity and Leadership in Healthcare MarketingNew York, NY (PRWEB) February 07, 2012 IV Interactive received the ?Best in Class? award for the design and implementation of FertilitySolutionsNE.com from Interactive Media Awards (IMA). An internationally renowned competition, IMA evaluates websites for design, content, functionality, standards compliance and usability. Winners ... |
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