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Design With Purpose
If your website is falling through the cracks, the chances are that the site has no message, no central core to build traffic or a core readership. Websites that try to do everything usually fail. We begin every web site evaluation by helping you define your web site goals. You can do this yourself. Knowing what your site is supposed to accomplish should be the first step in your design process. Your website success starts with understanding your site's purpose and goals. Start by grabbing a notepad and pencil and begin brainstorming your website's purpose. Write down everything that comes to mind. Some common goals include:
Now ask yourself what is most important? Prioritize your web site goals so you can prioritize your web site's needs. Sometimes your list will not be linear, it may look more like a bubble chart or be structured more clearly. Your priorities should be reflected in the site organization. Do you lead with you top priorities or are they shyly hidden within your site map? It's time to get real. Once you understand your goals go to your site and see how close you are to achieving them.
Your website content should reflect your site's purpose and nothing else. Start a blog if you want to offer your poetry, opinions or family photos. Don't try to sell widgets and cats on the same site. Focus your attention and you'll grab the attention of the search engines and your target audience alike. A web site evaluation that doesn't begin with these basic questions is doomed to be useless. Don't waste your time fixing anything on your site until you know what it is supposed to do! JoMarie Thomson of Crucible Designs has been designing websites since 1997. She offers website success strategies on JoMaries Dot Com for do-it-yourself website makeovers.
MORE RESOURCES:  Yahoo! News Search Results for website design Yahoo! News Search Results for website design • Website sells Shariah-approved sex aids to Muslims The El Asira home page is a discreet design with two simple links for men and women. The only clue to its content are the small blue and pink hearts at the top of the page. • Website Provides New Access to Denville?s North Jersey Design Center for Impl... Cosmetic Dentists Daniel Orellana, DDS and William Johnson, DDS have provided North Jersey residents new access to their state of the art offices with the launch of their new website designed by Roadside Multimedia. • Avery Graphics Design 66 Challenge Contest Winners Announced Painesville, OH Three designs have crossed the finish line and are in the winners circle of the Avery Graphics Design 66 Challenge. Salute the Soldiers by Daniel Wayne Logue was selected as the winning design, chosen by NASCAR Nationwide Series driver Steve Wallace, the Rusty Wallace Racing team and sponsor 5-Hour Energy. More than 120 entries from across the United States and Canada were ... • Tampa Web Development Firm Bayshore Solutions Launches the Flatwoods Consulti... Bayshore Solutions is proud to announce the launch of the Flatwoods Consulting Group Inc. (Flatwoods) website. The Tampa Web design for the ecology and environmental consulting firm website is based on natural photo images and colors portraying a modern look and consistent branding message. • Website a waste (Re: City pays $128,000 for new website design) Wow -- $128,000 for this amateur website? Another colossal waste of my property tax dollar. Ranks right up there with the addition to the arena that I'll never use and the new bridge built so Bulls fans can get to Wendy's quicker after the game.[...] |
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