 Home | Site Map |
|
|||
|
|
 |
Color Psychology in Marketing
On the internet we don't deal with face to face selling. The internet is a visual and psychological medium. The words, or sales copy, on your website have by far the greatest psychological impact on your visitors and thus becomes your most important communication and sales tool. But another important psychological aspect of your website that is often overlooked are the colors. Yes, that's right... I said colors. Just as you use words to express yourself, colors can be used as an expression as well and are a language all on their own. The background color of your website, the color of your header, the color of your text, headlines and sub-headlines etc. can all have a psychological impact on your visitors. Here is a list of some of the common colors and what type of psychological emotion they invoke in people: RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure. BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism. GREEN is associated with money, nature, animals, health, healing, life, harmony. ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability. PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams. WHITE is associated with innocence, purity, cleanliness, simplicity. YELLOW is associated with curiosity, playfulness, cheerfulness, amusement. PINK is associated with softness, sweetness, innocence, youthfulness, tenderness. BROWN is associated with earth, nature, tribal, primitive, simplicity. GREY is associated with neutralality, indifference, reserved. BLACK is associated with seriousness, darkness, mystery, secrecy. You can use the above as a guide when choosing colors for your website. It really boils down to your target audience and what psychological message you want to convey in colors. Blues and white backgrounds work best for business sites. Maternity sites should consider some pink. Golf or lawn sites sites should consider green. Food sites should consider red, etc. There are also numerous shades of the same color that you can use too. Here a link that lists 216 colors that work in all browsers: http://www.geocities.com/webtvbeth/hexchart.html It also boils down to common sense too. As far as using colors in text, black text on white backgrounds may be dull but it is the most readable and pleasing to the eye. Yellow text on white background is not only unreadable, but causes eye-strain which will have people leaving your site quickly. Nothing will lose sales faster than eye-straining text. Here's a link for a "color wheel" that shows which colors compliment each other, and which ones don't: http://www.saumag.edu/art/studio/chalkboard/c-wheel.html In conclusion, not only can the sales copy on your website have a psychological impact with words but the colors you use can as well. Use them wisely... Al Martinovic works from home and runs a successful mlm business at http://www.ineedsmokes.com and also publishes a popular internet marketing newsletter: http://www.milleniummarketers.com
MORE RESOURCES:  website design - Yahoo! News Search Results website design - Yahoo! News Search Results • Elliottsweb, a Chicago Website Design Company, Welcomes Its Newest Internet M... CHICAGO, IL-- - Elliottsweb, a Chicago website design company, would like to kindly welcome its newest website design and search engine optimization clients:Kurt Hermanni is an experienced Miami immigration ... • Business can help increase online traffic, donations When Andrew Brasher built a website for his church years ago, he didn't know that his passion for good design and hard work would pay off with a website design business. Brasher owns INKMD. • GiftCards.com Releases New Site Design PITTSBURGH, Feb. 3, 2012 /PRNewswire/ -- GiftCards.com is excited to announce the release of their new website re-design at www.giftcards.com . The new layout is designed to provide easier access to all ... • Roadside Multimedia Announces the Launch of FastTrak Dental Website Design Roadside Multimedia is thrilled to introduce FastTrak, a new dental website design option for those who may not be in the market for a fully custom website. These websites will fit the style and budget of many dental practices while still providing the strong online presence needed to promote any business.(PRWEB) January 31, 2012 FastTrak is an exciting new website design option from Roadside ... • Page 1 Solutions Promotes Three Employees within their Website Design and Dev... Page 1 Solutions recently promoted three of their employees to new positions within their design and development department.Golden, Colorado (PRWEB) January 31, 2012 Page 1 Solutions is happy announce the promotion of three of their employees within the company. Tim Hankinson was just promoted to a Website Developer position, Stacey Ball has been promoted to Senior Front End Developer, and ... |
|
|
|
RELATED ARTICLES
Hexadecimal Color Notation on the Web When designing elements for your webpage, you will often be called upon to specify a color. For example, the code for a span shown below specifies that the color of the text within the span will be yellow. How To Boost Your Sales Dramatically Using Dynamic Back-end Strategies Getting a customer is not easy.Getting a visitor to decide that he or she wants to buy the product or service you're offering, getting out their credit card and giving you their hard-earned money is not a piece of cake. Website Design Considerations Q: Should I build and maintain my business Web site myself or pay someone else to do the work for me? -- Wesley L.A: When you say, pay someone else to do the work for you, Wesley, I am going to assume that you are talking about hiring a professional Web site designer to do the work and not your next-door neighbor's teenage son. How To Start An Internet Business - Designing For Usefulness The first step to starting any Internet business is conducting keyword research to determine if there is any interest in your idea. Once you identify a need, it's time to consider what your site should look like. Recipe For A Good Looking Web Site We've all surfed the web and seen some awful web sites. Sites that never completely loaded. Click Here See, works every time. Seriously now, for some reason people keep leaving your website and you can't figure out why. Graphic Design Using Color Color is everywhere and conveys a message even if we don't realize it. While this message can vary by culture it pays to know what colors "say" in your own corner of the universe, and even what color means to your target market. Branding Web Strategy Mistakes - Brand Identity Guru 1. Lack of overall strategy and clear definition of success:Most people realize the need for a site, but don't understand what it can/should do for the company. Marketing Basics for the Webmaster What is the relationship between Marketing and Web designing? How can a better understanding of Marketing help the web designer manage his business more profitably?What is marketing?The American Marketing Association defines Marketing as "the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals". On the other hand, The Chartered Institute of Marketing, UK defines Marketing as "the Management process responsible for identifying, anticipating and satisfying customers' requirements profitably". How to Chose Stock Photography for your Web Site So you've decided to take the plunge. You know that stock photography is an effective tool for your web business, but where do you start and how do you choose the stock photo that's right for you. Congratulations! You've Gotten Visitors To Your Site! Now, Can They Find What Theyre Looking For? As search engine marketers, we spend an enormous amount of time trying to get targeted traffic to our site. But, once those visitors get to our site, can they find what they're looking for? If not, guess what? We've lost a customer. The Best Simple Software For The Busy Webmaster Here are a few programs I can't do without. They're free, and make being a webmaster much easier. How To Rescue Your Graphic Design Project When All Else Fails Whether you're giving a critical sales presentation to a client, producing visuals for a meeting, event, trade show or seminar, or unveiling the new company logo before an audience of shareholders, top-notch graphics will help ensure that you, your products, and your message receive the attention they deserve.Yet when you decide to do the graphics in-house to reduce turnaround time or cut expenses, those logos, photos, charts, graphs, pictures, timelines, illustrations, etc. Your Graphics- Are They Really Working For You? (Making Your Graphics Work For You)It's no secret that a picture is worth a thousand words or that people really do judge a book by its cover. Effectively using graphic headers, e-covers and background graphics can send your profits soaring. Secrets to Using Color on Your Website and Common Pitfalls to Avoid Colors have long been known to have psychological affects on mood and interpretation. So, when you are designing your website, you should keep in mind the influence color might have on your visitors. Website Re-Design? My site is working fine. The links work. Make it Clear What Your Website is About Just about every list of the "Top 10 Web Design Mistakes" includes at least one reference to either1. Not clearly specifying the objectives of your website, or2. 404 Error - The Page Cannot be Found A "404 Error" happens when the web server you are on cannot find the page that you requested. This type of error is quite common and is seen all over the place. 10 Profitable Ways To Recycle Your Content 1. Repackage your web site content in to different products to sell. KIS - Keep It Simple There are many ways to add fancy bells and whistles to your website, but most of them are not going to do you any good. In fact they will slow down the time it takes to load your website and take up valuable space that you are paying for.
|
|
|